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Waterman Adverts - Pendemonium!

Updated November 22, 2016

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The 1800's

WAT-195 $12

Feb 1895, Century Magazine, Black and White, ad size 3x4 on a 7x10 page, “A Sound Business Principle, Always give the other fellow a good bargain...”, BCHR FP’s illustrated on each side of ad. Additional ads for Higgins Photo Mount Paste and High Class Writing Papers.

WAT-200 $12

Waterman - Higgins Ink eclectic advertisement from August 1900. Black and white ad measures 6.5 x 9.5 inches. Top right quarter is the Permit Me add for Higgins' Eternal Ink. Bottom half advert for Waterman's Ideal Fountain Pen and this ad shows some very high end and hard to find Waterman fountain pens. Reverse side of ad has 3 separate typewriter ads (American Writing Machine, Remington & Underwood)

WAT-208 $10

Waterman Ideal Fountain Pen Advertisement, Century Magazine, August 1893. Black and white advertisement measures 3.5 x 4.5 inches, the full page with additional non-pen advertisements measures 7 x 8.5 inches. Illustrated is the Waterman Ideal pocket pen which holds a supply of ink that you can carry to the World's Fair or elsewhere for business or pleasure. Waterman address listed is 157 Broadway New-York. Very good condition.

WAT-209 $12

July 1894, Century Magazine, Black and white, ad size is 3x4 on a 7x10 page, “Progress Stated Briefly: ...All mankind slaves for 3000 years to dipping pens in ink & dirty inkstands...be sure you get Waterman’s Fountain Pen with the hidden splits...”, BCHR FP illustrated on left side of ad. Additional adverts for Your Ladies’ Journal, Homes by the Sea, The Art Interchange and Golden Sceptre Tobacco.

WAT-416 $12

Waterman Advert, Century Magazine, 1893, Black and White, 3 x 4 in ad on 7 x 10 in page. Well Made has the Best Trade Waterman Ideal Fountain Pen. BCHR Waterman Ideal Pen illustrated. Also on this page, Globe Writing Desks and AV Dick Edison Mimeo, four separate typewriters ads on reverse.

1900's

 

WAT-95 $15

1904-5, B&W, 6 3/4x 93/4, 2 BCHR pens with gold bands, “Pen, Penholder & Ink in one”

WAT-255 $12

Waterman Advertisement - 1911, National Geographic, 7x10 inches, Black & White, “Waterman’s Ideal Fountain Pen For Out Door Writing”, illustration of a hand writing a letter while sitting on a porch, large illustration of Waterman’s Ideal Fountain Pen

WAT-270 $12

1908, McClure's, 7x10, B&W, " Until Everybody has a Waterman's Ideal Fountain Pen Santa Claus' bag must be full of them", illustration of Santa Claus holding a full bag of Waterman Ideal Fountain Pens, and illustration of 4 Waterman FP

WAT-285 $12

Waterman Advertisement - 1912, The Independent, 7x10 inches, Black & White, “The Present with a Future, Waterman’s Ideal Fountain Pen”, illustration of 3 Waterman Fountain Pens, and 2 bells ringing, large Ideal logo in center of bells

WAT-296 $12

Waterman Advertisement - 1909, Century Magazine, 7x10 inches, Black & White, The Gift of Easter, Waterman’s Ideal Fountain Pen, The pen with the Clip-Cap, illustration of hand breaking through Easter egg holding Waterman fountain pen, Easter chicks and lilies holding a Waterman Fountain Pen

WAT-300 $12

Waterman Advertisement - 1911, Century Magazine, 7x10 inches, Black and white, “Waterman’s Ideal Fountain Pen, The Pen that measures up to the Man”, illustration of man with a Waterman Fountain Pen standing behind him, the pen is the same height as the man.

WAT-305 $12

1911, National Geographic, 7x10, B&W, "Waterman's Ideal Fountain Pen, Something Better", illustration of one Waterman Fountain Pen, Top half of ad has a globe with Waterman's Ideal over the globe

WAT-310 $12

Waterman Advertisement - 1910, Century Magazine, 7x10 inches, Black & White, “Waterman’s Ideal Fountain Pen, Will save more that half the time that otherwise would be required to obtain the U.S. Census”, illustration of man filling out form for the U.S. Census, and illustration of Waterman Fountain Pen with Clip-Cap

WAT-425  $10

Waterman Advertisement, December 4, 1909, Scientific American, Black & White, Ad size is 2.5 x 14.5 on full sized 10.5 x 15.25 inches page.  Waterman’s Ideal Fountain Pen Useful Gifts with beautifully illustrated Waterman silver filigree pen along with some of what today are highly collectible non-pen Waterman items: Cleaners, Openers, Gift Box, Leather Memo Book, Leather Safety Pocket, Velvet Safety Pocket, Desk Ink Filler and Nickel Travelers Filler. Also on this page are multiple ads for various items from Gasoline Engines, a Book about Fort Smith,  Morton R Edwin Panatela cigars and A.W. Faber Castell Drawing, Copying and Ink Pencils.  

WAT-427  $10

Waterman Advertisement, December 7, 1912, Scientific American, Black & White, Ad size is 2.5 x 14.5 on full sized 10.5 x 15.25 inches page.  The Gift for You and Yours Waterman’s Ideal Fountain Pen, four pen models illustrated and note Clip-on-Cap adds to cost, clips were available in German Silver, Sterling Silver, Rolled Gold and 14kt Gold.  Also on this page are ads for The Batavia and New York Wood Working Co and Electrene improved Fire Extinguishers.  

The Teens

 

WAT-97 $12

1918, B&W, 5x7, Black fountain pen shown, “An expression of Intelligent Appreciation”

WAT-119 $15

Sep 13, 1919, B&W, 5.5"x14", BHR lever pen, Vassar College, "Tool of Opportunity"

WAT-151 $15

Sept 1919, B&W, 3x10, large BHR pen, etching of Vassar College at top, "Tool of Opportunity"

WAT-245 $12

1913, National Geographic, 7x10, B&W, "Waterman's Ideal Fountain Pen For Your Summer Writing", illustration of 3 Waterman Fountain pens, one regular type with clip-cap, one Self-filling Type Gold Mounted, and one Safety Type Silver Mounted

WAT-248 $12

1918, National Geographic, 7x10, B&W, "Develope the "Out-of Doors" Writing habit with Waterman's Ideal Fountain Pen", illustration of a lady sitting under a tree holding a Waterman Fountain Pen and a pad of paper, large illustration of Waterman's Ideal Fountain Pen, Safety Type Gold Band

WAT-273 $12

December 1915, Good Housekeeping, 7x10, B&W, "Fill your Xmas List With Waterman's Ideal Fountain Pen":, illustration of Santa Claus holding a Waterman Fountain Pen in each hand, 2 other Waterman Fountain Pens shown next to the pens Santa is holding

WAT-286 $11

1919, National Geographic, 7x10, B&W, "Santa Claus of today", illustration of man with a bag of Waterman Fountain Pens

WAT-288 $12

1916, National Geographic, 7x10, B&W, "Waterman's Ideal Fountain Pen", illustration of 14 Kt. Gold Set With Diamonds Fountain Pen

WAT-289 $12

1915, National Geographic, 7x10, B&W, "Waterman's Ideal Fountain Pen, Look for this Trade-Mark on the Barrel of the Pen", illustration of Waterman Fountain Pen over the pen are the words "Simple, Reliable, Durable, Inexpensive, and Guaranteed"

WAT-293 $12

1914, National Geographic, 3x10, B&W, "Give Waterman's Ideal Fountain Pen", illustration of 2 Waterman Fountain Pens, one on each side of the text to form a border

WAT-306 $12

Waterman Advertisement - 1916, National Geographic, 7x10 inches, Black &White, “Simplicity Waterman’s Ideal Fountain Pen”, illustration of Waterman Fountain Pen, pen is in center of page, a hand holding it up at the bottom of the page

WAT-313 $12

Waterman Advertisement - 1916, The World’s Work, 7x10 inches, Black & White, “Waterman’s Ideal Fountain Pen, The Universal Gift and Why”, illustration of 2 Waterman Fountain Pens, holly leaves in the background

WAT-314 $12

Waterman Advertisement - 1915, The World’s Work, 7x10 inches, Black & White, “A New Type The Pocket Self-Filler the latest Waterman’s Ideal Fountain Pen”, illustration of Waterman Pocket Self-Filler Fountain Pen

WAT-318 $12

Waterman Advertisement - 1915, Century Magazine, 7x10 inches, Black & White, “The Gift That Wears Well Waterman’s Ideal Fountain Pen”, illustration of 5 Waterman Fountain pens

WAT-408 $12

Waterman Advertisement - 1916, National Geographic, 7 x 10 inches, Black & White, “Develope the Out-of-Doors Writing Habit with Waterman’s Ideal Fountain Pen”, young woman writing under a tree next to the lake, Safety Waterman Fountain Pen illustrated.

WAT-417 $12

Waterman Advert, Century Magazine, 1893, Black and White, 3 x 4 in ad on 7 x 10 in page. The Pleasure of Writing can only be fully enjoyed by those who write with a Waterman Ideal Fountain Pen. BCHR Waterman Ideal Pen illustrated. Also on this page, Blair’s Writing Tables and Asa L Shipman’s Common Sense Binder (note that Shipman also sold fountain pens)

WAT-423 $10

Waterman Advertisement, November 23, 1918, Scientific American, Black & White, Ad size is 5 x 7.25 on full sized 10.5 x 15.25 inches page.  Fundamentally, A Scientific Pen Waterman’s Ideal Pen.  Waterman black hard rubber  fountain pen is illustrated and there is a lot of text touting the virtues of the scientific advancements of the Waterman Ideal Pen.  Also on this page are two columns devoted to new book releases, a Tycos ad for temperature instruments and a small ad about Automobile Welding with Oxy-Acetylene Flame. 

WAT-424  $10

Waterman Advertisement, May 4, 1918, Scientific American, Black & White, Ad size is 5 x 7.25 on full sized 10.5 x 15.25 inches page.  Making and Writing History The American Soldier and Waterman’s Ideal Fountain Pen.  Lovely illustration of a soldier in the field writing letters.  The text discusses the advantages of using a Waterman while at war.  Also on this page is an article about The US Food Administration and what they do to make sure there is food for all, a Stromberg carburetor ad and two new Automobile books by Victor Page a member of the Society of Automobile Engineers. 

WAT-426  $10

Waterman Advertisement, November 6, 1915, Scientific American, Black & White, Ad size is 5 x 7.25 on full sized 10.5 x 15.25 inches page.  This Little Lever fills and cleans this pen instantly.  The Lever Locks.  Large Waterman hard rubber pen noting it is The New Pocket Self-Filling.  Appropriate Pen for Scientific Writing.  Also on this page are ads for Duofold Underwear (no, nothing to do with the Parker Duofold!), Sturtevant Aeronautical Motors, The New Jersey Zinc Co and Cutter Investments. 

The Twenties

 

WAT-52 $13

Sep 1926, B&W, 7x10, #01856 & #01852 BCHR pens shown, "Try a Waterman's" (Wahl ad on reverse side)

WAT-130 $12

1925, B&W, 5x7, American Magazine, Large mottled pen, hand writing with same pen, “Your hand & your pen...”

WAT-142 $12

1920’s?, B&W, 5x10, American Magazine, 2 BHR pens, “one of these two pens will suit you perfectly”

WAT-242 $12

Waterman No. 7 Fountain Pen Advertisement from 1929, black and white, measures 6.5 x 10 inches. Lots of wordy text as ads from this era usually had discussing the availability of Waterman in every country of the world, accompanying Commander Byrd in Antarctica and how to identify the 7 different No. 7 points by color.

WAT-271 $11

1924, National Geographic, 7x10, B&W, "Say Merry Christmas with a Waterman's", illustration of 2 Waterman Fountain Pens, and a Christmas wreath in the background

WAT-274 $11

1925, National Geographic, 7x10, B&W, "With a few strokes of a pen Richelieu demonstrated that the pen is mightier than the sword", illustration of Richelieu sitting in a chair, and a Waterman Fountain Pen

WAT-279 $11

1926, National Geographic, 7x10, B&W, "One of These Two Pens Will Suit You Perfectly Both Are Waterman's", large illustration of two Fountain Pens, one Full Fisted, big ink capacity, large nib, the other, Smaller Holder, smaller nib

WAT-339 $11

1924, 5x13, B&W, "Because it Breathes", illustration of Waterman's Spoon Feed Point, illustration of No. 0952 1/2 and No. 55 with Clip Cap

WAT-190 $12

Waterman Advertisement - 1921, Popular Mechanics, 6.5x9.5 inches, Black & White, top half of ad is illustration of one room schoolhouse, larger “modern” school, book and BCHR pen, bottom half has info on Regular, Safety and Self-Filling pens, “Tools and Schools for Education”

WAT-242 $11

Waterman Advertisement - 1928, National Geographic, 7x10 inches, Black & White, “No matter where-Waterman’s is there”, “No. 7 - 7 Points - 7 Dollars”, illustration of No. 7 Ripple Fountain Pen

WAT-278 $10

Waterman Advertisement $10 ent - 1926, National Geographic, 7x10 inches, Black & White, “He Chooses the Treasure Chest”, illustration of Santa Claus opening a large box holding a Waterman Fountain Pen and Pencil set, crowd of pirates watching in the background.

WAT-304 $11

Waterman Advertisement - 1924, National Geographic, 7x10 inches, Black & White, “The Pen of Accomplishment, Waterman’s Ideal Fountain Pen, The Daddy of Them All”, illustration of Waterman’s Special Mottled Fountain Pen, shown actual size

WAT-410 $12

Waterman Advertisement - 1920s, National Geographic, 7 x 10 inches, Black & White, “One of These Two Pens Will Suit you Perfectly Both are Waterman’s”. No. 01856 and No. 01852 illustrated.

The Thirties

 

WAT16 $9

July 1932 B&W 11x14 2 Patricians, nib close up, "Microscope test"

WAT-21 $12

Waterman Advertisement, Nov 1930, Good Housekeeping, 8x11.75, full color, “Waterman’s Lady Patricia”, 3 Lady Patricia sets illustrated in Persian, Jet and Onyx, pastel quills in upper left corner.

WAT-23 $11

Dec 1930, Full Color, 8.5x11, 2 sets, 2 pens, desk set shown, "Christmas Gift.."

WAT-55 $12

Sept 1933, B&W, 7x10, Improved No. 7 shown, “No ink on the holder”

WAT-57 $12

Sept 18, 1937, B&W, 11x14, Lady Patricia InkVue shown, “you never have to shake a Waterman’s”

WAT-59 $12

Dec 14, 1935, B&W, 11x14, Lady Patricia, Patrician, InkVue, No. 3, No. 7, (all sets), “Pen of the day-the self starting”

WAT-75 $12

1935, B&W, 7x10, Lady Patricia, Patrician, InkVue, No. 3, No. 7, “Be sure the pen you give is self-starting”

WAT-81 $12

1932, B&W, 7x10, Lady Patricia & Patrician, “Microscope test”

WAT-86 $12

1937, B&W, InkVue pen, football player, “Starts FAST as a flash”

WAT-90 $12

Dec 15, 1934, B&W, Saturday Evening Post, all sets-Patrician, No. 7, No. 3, No. 94, “5,136 letters tell you”, Christmas

WAT-144 $10

Nov 1933, B&W, 5x11, American Magazine, No 7, Tip-fill ink filling, “Striking improvement”

WAT-155 $10

June 1935, B&W, 9x12, Self-Starting Pen, “Writes as soon as the point touches the paper”, mom, dad, little sister, and graduate

WAT-158 $11

1930’s, Full Color, 9x12, 4 Patricians, 1 Patrician set, ‘This Christmas there is something NEW”

WAT-160 $10

1936, B&W, 8 1/2 x11, Ink-Vue, “No better gifts than pens”

WAT201 $10

Winter 1932, Nat Geographic, B&W, 7x10, “Give Waterman’s the Pen with the Perfect Point”, boxed sets shown of Patrician, Number 94, Number 92 and Lady Patricia, nib close ups across bottom of ad

WAT220 $12

1930, 8x11.75, full color, “Waterman’s new Patrician Pen....”, lengthy text description of colors, styling, and price, Patrician FP & pencil illustrated in Jet

WAT-222 $12

Waterman Advertisement, 1930, 8x11.75 inches, full color, “Waterman’s - The Gift for Brand-New Shiny A B’s and High School Diplomatists...”, 2 FP & pencil sets illustrated Patrician & Blue Ripple, pen stand shown at bottom

WAT-227 $12

Waterman Advertisement, 1930, 8x11.75 inches, full color, “Waterman’s announce an aristocratic pair of pens - The Patrician and the Lady Patricia”, Patrician, Lady Patricia and pen stand illustrated in onyx

WAT232 $10

Sept 1932, Nat Geographic, B&W, 7x10, “Waterman’s shows what happens to Pen Points after a 38 mile Writing Test”, Scientist illustrated looking at pens in writing machine, Patrician & Lady Patrician illustrated on right, 4 nib close ups illustrated vertically in center

WAT238 $10

1935, National Geographic, 7x10, B&W, “The Self-Starting Waterman’s No Shaking No Spattering of Ink No Flooding”, illustration of gentleman writing with a self-stater, also a large illustration of a Self-Starting Fountain Pen

WAT-299 $10

Waterman Advertisement, 1933 National Geographic, Black and White, 7 x 10 inches. No Ink On The Holder! No Ink On The Hands! Waterman No. 7 fountain pen on right, new information on the Tip-Fill Way to fill your pen, microscopic close up of a Waterman nib.

WAT-331 $10

December 1932, Ladies Home Journal, 11x14, B&W, "Give Waterman's the Pen with the Perfect Point", illustrations of Waterman's Patrician set, No. 94 Set, No. 92 set, and Lady Patricia set

WAT-333 $10

1937, 11x14, B&W, "It Starts quick as a wink...It Starts quick as a cat...It Starts quick as a flash...It Starts quick as a whippet", illustration of girl winking, cat playing, football player, dog, and a De Lucxe Ink-Vue Fountain Pen for men

WAT-335 $14

May 28, 1932, Collier's, 14x22-double page ad, B&W, "Waterman's made this microscope test for you", illustration of man looking through a microscope at various fountain pens in the same class, illustrations of nibs magnified through the scope, demonstrating that Waterman's point is perfect, also shown No. 92, No. 94, Lady Patricia, and Patrician Fountain Pens

WAT-343 $11

Sept. 6, 1930, The Saturday Evening Post, 11x14, Full Color, " Waterman's Lady Patricia, a woman's own pen designed expressly for her!", illustration of Lady Patricia Fountain Pen and Pencil in persian

WAT-213 $12

1930, 8x11.5, full color, "Waterman's New Patrician Pen & Pencil", Patrician Fountain pen & pencil in turquoise illustrated

WAT-234 $10

1934, National Geographic, 7x10, B&W, "5,136 Letters tell you The Pen to give This Year, Waterman's", illustrations of Patrician, Lady Patricia, No. 7, No. 94, and No. 3

WAT-183A $5

1937, B&W, 11x14, Waterman Ink-Vue Pens, Waterman ink in Tip-Fill Bottle, “Starts Quick as a Wink”,slight aging, yellowing.

WAT-161 $10

Waterman Advertisement - 1936, Black & White, 8 1/2 x11 inches, Ink-Vue and Lady Patrician fountain pens shown, “No better gifts than pens”

WAT-407 $10

Waterman Advertisement - 1930, 7 x 10 inches, Black & White, “No Ink on the Holder! No Ink on the Hands!, Waterman’s Tip-Fill bottle and Improved No. 7 Fountain Pen shown.

WAT-411 $10

Waterman Advertisement - 1930, National Geographic, 7 x 10 inches, Black & White, “The Pen of the Day The Self-Starting Waterman’s”, “Change Writing Annoyance to Writing Pleasure!” Many features listed. Waterman Silver Ray Ink Vue Fountain Pen.

WAT-412 $10

Waterman Advertisement - 1930, National Geographic, 7 x 10 inches, Black & White, “5,136 Letters tell you The Pen To Give This Year”, Patrician, Lady Patricia, No. 3, No. 7 and No. 94 fountain pens and pencils illustrated.

Wat-230 $11

October 1932, The American Magazine, 8x11.75, Black and White “Waterman’s 38 Mile Test like signing your name 728,514 times”, Scientist on left is photographed examining at long roll of paper with signatures, Lady Patrician & Patrician on right, 4 nib close-ups across bottom of the page. The reverse side of this Waterman ad is for Ivory Soap and it is in color. Does that mean Ivory Soap was more willing to splurge for color during the Depression?!?

WAT-414 $8

Waterman Advertisement, American Magazine February 1930 issue, Waterman's Patrician advertisement in full color. Onyx fountain pen and mechanical pencil are illustrated in the center of the ad, the Patrician box is illustrated lower right. Addresses shown for Waterman Service Stations are 191 Broadway NY, 129 S State in Chicago, 40 School St in Boston and 609 Market St in San Francisco. Measures 8 x 11.5 inches. Just FYI - the reverse side is a colorful bright red and blue advert for the Eveready Layerbilt B Battery with some kicky advertising jargon! Very good condition.

WAT-228 $12

Waterman color advertisement from 1931 measures 8.25 x 11.5 inches and features the flagship pen Patrician in jade green along with the The New 94 and the Lady Patricia. Color ads from the 1930s are not common, money ws tight and most companies advertised in black and white. Reverse side of ad is for Lavoris and the headline is "What you should know about Pyorrhea" Ewwwww!

WAT-420 $12

Waterman Advertisement, ca. 1930, 6.5x10 inches, black and white, “This Christmas there is something NEW - Waterman’s Patrician, Patrician pens shown in Nacre, Jet, Emerald and Turquoise, plus boxed set in Onyx.

WAT-421 $12

Waterman Advertisement, April 18, 1931, Collier’s Magazine, Full color, 10.5 x 14 inches, The Point’s The Thing! When you can select pens in all colors at all prices. Beautiful illustrations of Patrician sets against quill backgrounds in Jade Green, Red flecked grey and Nacre.

The Fourties

 

WAT-07 $5

Waterman Advertisement, late 1940's, Full Color, 11x14 inches, Garland, Crusader, Corinth fountain pens, illustrated scenes of people receiving Watermans as gifts at the bottom.

WAT-61 $5

1948, Full Color, 11x14, Statleigh, Corinth, Garland, Crusader shown, Xmas tree illustrated, "..pen that pleases everyone" (sm mark on btm)

WAT-93 $10

May 21, 1949, Crusader, comic man & woman on flying pen, “Gift with lift”

WAT-111 $10

Jan 23, 1946, B&W&yellow, 11x14, Statleigh, Citation, Medalist shown, dancer, skater & ballerina illustrated, "Sleek..Slim..Terrific!"

WAT-330 $9

February 10, 1940, The Saturday Evening Post, 11x14, B&W, "Waterman's NEW Pen...A sensational best seller!", large illustration of Waterman's Hundred Year Pen, small illustrations of Vacuum-fill No. 511 Set, De Luxe Lady Patricia Vacuum-fill No. 651V Set, Full-fill Pen No. 351, and Full-fill Pen No. 351V

 

WAT-347 $10

1945, 11x14, full color, "How to say: Merry Christmas...and many of them!", illustration of winter scene with sled, church and people ice skating, illustrations of 3 Waterman Fountain Pens, and one Fountain Pen and Pencil Set

WAT-350 $10

1947, 11x14, full color, "Many pens...many claims...but still...no pen writes like a Waterman's", illustration of The Stateleigh and The Citation Fountain Pens

WAT-354 $10

Nov. 20, 1947, The Saturday Evening Post, 11x14, full color, "Smart people know... the smartest gift's a Waterman's", illustration of The Garland, The Corinth, The Stateleigh set, and the Crusader

WAT-09 $10

late 1940’s, Full Color, 11x14, Waterman Stalwart, Corinth and Crusader fountain pens. Waterman Tip Fill Ink Bottle in lower left corner. No Matter what you Pay for a Pen - Waterman‘s give greatest Value

WAT-371

May 20, 1944$10 , Saturday Evening Post, 11x14, Full Color, “The Gift Summa Cum Laude, 1944, Just look for the name Waterman’s”, diploma, graduation cap, and Waterman Gold Capped Hundred Year Fountain pen and pencil set.

WAT-372 $9

ca. late 1940s, Saturday Evening Post, 11x14, Full Color, "...a New Waterman's Taperite for only $5, meet the new Crusader", His Crusader shown in black, Her Crusader shown

WAT-374 $12

Waterman Advertisement, late 1940s, Saturday Evening Post, 11x14, Full Color, “No other pen writes like a Waterman’s, Two new beauties...winners on any Campus”, group of college students at diner with milkshakes and Crusader and Stalwart pens, large illustration at bottom of Crusader and Stalwart.

WAT-379 $12

Waterman Advertisement, March 22, 1947, 11x14, Full Color, “The word is getting around...no other pen writes like a Waterman’s, Waterman Taperite”, flight attendant writing with Taperite, man looking at pen, illustrations of the Corinth and Stateleigh.

WAT-187 $10

Waterman Advertisement, Aug 23, 1941, Saturday Evening Post, 11x14, full color, Hundred Year pens & sets, Soldier w/military clip pen. Four children and dog illustrated at top waiting for Dad to give them the pens he has behind his back, “Right down the line...it’s Ideal for Back to School”

WAT-185 $10

Waterman Pen advertisement from the Saturday Evening Post dated November 23, 1946 features the Taperite, Corinth and Statleigh fountain pens. They're Sleek... They're Slim .. They're Trim .. they're Waterman's is the tag line. This is a very modern looking ad for 1946. Measures 11 x 14 inches in full color.

WAT-371 $10

May 20, 1944, Saturday Evening Post, 11x14, Full Color, “The Gift Summa Cum Laude, 1944, Just look for the name Waterman’s”, diploma, graduation cap, and Waterman Gold Capped Hundred Year Fountain pen and pencil set.

WAT-382 $10

May 17, 1947, Sat Evening Post, 11x14, Full Color, “The word is getting around...no other pen writes like a Waterman’s, Waterman Taperite”, graduate signing book with Taperite, lady looking at pen, Waterman Fountain pens shown, Garland, Citation and Corinth.

WAT-394 $12

Waterman Advertisement, December 13, 1947, Saturday Evening Post, 11x14 inches, Full Color, “No other gift rates like a Waterman’s”, Crusader, Stateleigh, Garland, and Corinth Set, Home Christmas scene at top with Mom, Dad and Daughter.

WAT-398 $12

Waterman Advertisement, June 1, 1946, Saturday Evening Post, 11x14, Full Color, “they’re Sleek, they’re Slim, they’re Trim, they’re Terrific, Waterman’s”, illustrations of two Waterman Taperites and a Medalist. three couples shown.

WAT-419 $10

Waterman Advertisement, May 31, 1941, Saturday Evening Post, Full Color, 10.25 x 13.75 inches. To my Baby - On the Proudest Day of your Life, two different Hundred Year boxed sets shown along with Lady Patricia, Thoroughbred models.

WAT-422 $12

Waterman Advertisement, 1948, Saturday Evening Post, Full Color, 10.5 x 14 inches, Waterman Announces a Great New Pen with 14kt Gold Point for only $3.75. Bright Red Leader Fountain Pen, Blue Leader set and Crusaders shown.

The Fifties

 

WAT-19 $9

1955, Full Color, 11x14, CF, "Perfect way to fill the Perfect pen"

WAT-105 $9

1954, Full Color, 11x14, CF blk & gold set shown, "wonderful way to fill a pen!"

WAT-110 $9

May 15, 1954, B&W&yellow, 11x14, Sapphire, man & woman with car illustrated, "Nothing else writes as smoothly"

WAT-173 $10

Waterman Advertisement, 1951, Full Color, 11x14, Crusader & Corinth fountain pen and pencil sets shown, "Big 14 karat Gold Hand- Crafted Point makes the Waterman's pen the longest-lasting, smoothest-writing instrument in all history!"

WAT-383 $9

Waterman Advertisement, December 2, 1950 - this full color large 10.75 x 13.5 inch full color advert appeared in the Saturday Evening Post and is marked across the top of the ad. This ad features a cute little illustration of a Christmas tree and two people in the top left corner. There are three colorful boxed sets shown: The Deluxe Statleigh, Crusader and Satinum-capped Leader. This ad is in great condition. On the reverse side of the Waterman ad are several smaller adverts for Barbasol Shaving Cream, the Gravy Master and Switzer's Licorice. Also a poem: Two Boys Shoveling Snow by Lola Ingres Russo and the continuation of an article.

 

 
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